Shenise Ramirez

Shenise Ramirez

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Experience

August 2022 - Present

Manages social media for all platforms from front to back. Infuses fresh, data-driven strategies into social-first and SEO-driven explainer videos, blog posts, and storytelling content around diverse topics such as conservation, environmental education, social justice, cultural heritage, public policy, and natural resource management.

Crafts marketing campaigns with a bevy of stakeholders and partners to tell multi-faceted stories with a big impact.
Creates monthly newsletters, online and print copy for outreach while managing website content, including the interactive maps and events calendars.

December 2021 - Present

Reads scientific journal papers and writes articles explaining the results and potential impacts of new scientific developments in soil health and carbon sequestration.

Maintains and updates social media platforms (Facebook, Twitter, Instagram, Patreon, LinkedIn), promoting fundraising efforts, environmental holidays, and other news related to regenerative agriculture through social-first graphics and videos.
Conducts interviews with farmers, scientists, and policymakers that work to create healthier soil, food, and a better planet.

March 2020 - June 2020

Managed distribution and amplification of video content on Facebook, Instagram, and Twitter for Business Insider, Tech Insider, INSIDER, and over 60 subpages.
Successfully pitched and published content to Twitter’s explore page, doubling views and engagement.
Analyzed and tracked statistics to create dynamic social strategies that reached millions.
Created social-first video and graphics across brand verticals.

March 2020 - June 2020

Served as a thought leader on current social action trends at it pertains to multicultural audiences. Developed compelling social media strategy and content to increase engagement and brand awareness.
Managed the creative and strategic development process and execution of client’s social media content across multiple platforms, primarily but not limited to Facebook and Twitter.
Developed social media content calendars, handling research, copy writing and owning the day-to-day strategy of what the client’s brand objectives, initiative and programs.

April 2014 - April 2019

Structured, edited, and posted multimedia pieces for FiOS1 News sites and social media platforms.
Produced shareable news content for digital platform and social media channels, shaping social media strategy according to analytics collected natively on platforms.
Crafted multimedia stories for newsroom and promoted content on social media channels. • Pitched and executed long and short-form articles on national and local issues.
Cut and edited video with closed captioning from live broadcasts to create multimedia packages.
Covered a variety of local and national breaking news topics including politics, law, crime, and culture.
Monitored BNN notifications, various news media sources, and trending events to write breaking news content.

September 2014 - December 2014

Wrote original entertainment and news stories for sites.
Sat in on interviews and performances to write articles about visiting artists and creatives; pieces varied in length and were geared towards entertainment or feature writing.
Used Adobe Premiere Pro to place chyrons over video and edit audio, along with regular clip cutting.
Shot video for Q104.3 interview with a Sony PMW-EX3.
Provided assistance for content creators on set.
Captured photos for 106.7 Lite FM, Power 105.1 with a Rebel T2i and created photo galleries for their respective websites.